Engineering · 7 分钟阅读
Next.js for Marketing Sites: When It Is Worth It
Next.js is overkill for some marketing sites and the only sane choice for others. Here is the honest breakdown of when to pick it and when to pick Webflow or Framer instead.
发布于 2026年1月26日
If you have looked at a Next.js website agency quote and wondered whether the same site could ship for a quarter of the price on Webflow, the answer is sometimes yes. The honest version of the comparison rarely makes it into the sales call.
When Next.js is the right call
- Your site has more than 30 pages and content needs structure
- SEO is a primary acquisition channel, not a nice-to-have
- You want full control over Core Web Vitals
- Marketing and product share components or design tokens
- You need internationalization that does not break SEO
When Webflow or Framer wins
- Pre-PMF: speed of iteration matters more than performance
- Under 10 pages with no complex content model
- No internal developer to maintain a custom build
- You will rewrite the site again in 12 months anyway
The honest middle ground
Most B2B SaaS sites in growth stage live in the middle. Webflow can run them, but every quarter the team trips on something the platform does not do well: structured data, dynamic OG images, edge personalization, hreflang at scale, blog post templates with custom JSON-LD. Each workaround is fine; the cumulative cost is not.
Next.js with a headless CMS pushes that workaround tax to zero. The trade-off is upfront cost and a slightly higher floor on technical talent. For a Series A SaaS, that trade is usually right. For a pre-seed startup, it usually is not.
What a Next.js marketing site costs
Range: $12k to $40k for a serious build. Below that, you are buying a template; above that, you are buying scope you probably do not need yet. The number that matters is not the build cost but the cost per month after launch, and a well-built Next.js site has the lowest ongoing cost of any platform once it is live.
If you want a second opinion on whether Next.js is right for your stage, that is the kind of call we take for free. We would rather tell you no than build the wrong thing.