日志

关于网页设计、转化与交付正确产品的笔记。

为正在权衡网站重做、Next.js 迁移或落地页项目的创始人而写。没有热门话题,没有套话,只有我们真正使用的方法。

这些文章谈的是真正推动销售管线的决策。先定位,再像素。先信息架构,再交互。性能是硬约束,不是修饰。Webflow、Next.js、headless CMS、静态站之间的取舍,我们写真话。

我们从交付过的项目里写,不抄外面的剧本。能在这里出现的建议,都是在真实项目里跑过、数字真的动过的。还在犹豫的,我们也照直说。承认复杂的文章在分析,回避复杂的文章只在装。

为即将在网站上花费 1.5 万至 4 万美元、签合同前想听第二意见的创始人而写。

01 / Engineering

Next.js vs Webflow for B2B Marketing Sites: When to Migrate

Most B2B marketing sites start on Webflow and stay too long. Here is the honest decision framework for when migrating to Next.js is the right call and when it is not.

2026年5月15日 · 8 分钟阅读

02 / Migration

From Squarespace to Next.js: Why Founders Make the Switch

Squarespace ships v1. At some point it stops being the right tool. Here are the four signals that you are ready for the move and what the migration actually costs.

2026年3月9日 · 6 分钟阅读

03 / B2B

B2B Website Redesign Checklist

A pre-flight checklist for any B2B website redesign. The fifteen items that catch most projects before they go off the rails.

2026年2月23日 · 6 分钟阅读

04 / Conversion

High-Conversion Landing Pages: 12 Patterns That Actually Work

After auditing hundreds of B2B and SaaS landing pages, the pages that convert share the same twelve patterns. None of them are clever. All of them are deliberate.

2026年2月9日 · 8 分钟阅读

05 / Engineering

Next.js for Marketing Sites: When It Is Worth It

Next.js is overkill for some marketing sites and the only sane choice for others. Here is the honest breakdown of when to pick it and when to pick Webflow or Framer instead.

2026年1月26日 · 7 分钟阅读

06 / SaaS

SaaS Website Redesign: A 2026 Playbook

Most SaaS website redesigns fail because they redesign the wrong thing. Here is what actually moves conversion in 2026, in the order we run it.

2026年1月12日 · 9 分钟阅读