Orba: SaaS marketing site rebuilt for conversion

Le problème

The previous site scored well on aesthetics but the homepage tried to address three audiences at once. Visitors landed, scrolled, and left without ever reaching a CTA. Demos were inbound only and slow.

Notre approche

We compressed the message to one buyer, rebuilt the site on Next.js for sub-second loads, and replaced the long scroll with a focused hero plus a proof strip. Pricing got its own page; the homepage stopped trying to close the deal alone.

Le résultat

The new site loads in under a second on 4G, ranks for the brand and product category in week one, and pushes qualified visitors to a single CTA. Demo bookings now compound week over week.

Why a SaaS website redesign was the right call

Orba had product-market fit but the website was set up for a different version of the company. The old positioning bundled three audiences. Marketing was paying for clicks that bounced because the page tried to talk to all of them.

A redesign was cheaper than another quarter of paid acquisition that converted at 0.6%. The site needed to filter, not flatter.

What we shipped

A Next.js marketing site with a homepage tuned for one buyer, a pricing page that answers the four questions sales heard every week, and case-study templates that load fast and read like editorial.

The CMS is headless. Marketing ships copy without a developer. Performance is a build-time guarantee, not a per-page worry.

Results

Demo conversion lifted 2.7× in the first 30 days. The site now ranks on the first page for the brand plus its product category. Time to first byte sits under 100ms on Vercel's edge.

More importantly, the marketing team owns the surface. They publish, measure, iterate. The site is a tool now, not a project.