Devora: high-conversion landing page for a launch

The problem

Devora needed a launch page that worked on the worst phone in the worst signal. The bar was a paid-media-grade conversion rate without sacrificing the brand.

Our approach

Single-page Next.js build with edge-rendered HTML, AVIF imagery, and motion that respects prefers-reduced-motion. One CTA. No nav. No fold-stuffing.

The outcome

The page launched on time, ranks for the launch term, and converts paid traffic above the agency benchmark without any A/B test sweeteners.

Why landing pages still win launches

A homepage is a portfolio of intents. A landing page is one. For a launch, the constraint is the feature, and the feature deserves its own page where nothing else competes for attention.

We pitched the founders on a single page with one CTA. No nav, no fold-stuffing, no secondary asks. The argument was simple: a launch landing page either does its job in the first scroll or it does not get a second chance. Spreading attention across three CTAs is the fastest way to convert at half the rate.

What we cut

We cut the standard agency template down to a hero, two proof sections, the value proposition, the CTA, and a minimal footer. No social proof carousel, no FAQ, no nav. Everything that did not move the visitor closer to the action was removed before it was ever designed.

The decisions worth flagging: no top nav (the page has nowhere else to go), no chat widget (it slows LCP and rarely converts on cold launch traffic), no secondary CTA (every alternative dilutes the primary).

The mobile-first decision

Launch traffic was forecast at 70 percent mobile. The page was designed for the worst-case device, not the best. AVIF imagery with WebP fallbacks. Motion that respected prefers-reduced-motion. Critical CSS inlined, the rest deferred. Edge-rendered HTML on Vercel so the first byte left from the closest region to the visitor.

The result is 0.6s LCP on a mid-range Android. That is not a vanity metric. At sub-1s LCP the conversion ceiling lifts measurably, and the launch was not going to get a second weekend.

Results

The page launched on the planned day. It ranks for the launch term within a week. Paid traffic converts above the agency benchmark without any A/B test sweeteners. The founders shipped the next feature on top of the same page two weeks later, without rebuilding.

What we learned: when scope is the feature, restraint is the work. The hardest decision was not what to add. It was what to leave out and defend that decision through three review rounds.