Migration · 6 min read
From Squarespace to Next.js: Why Founders Make the Switch
Squarespace ships v1. At some point it stops being the right tool. Here are the four signals that you are ready for the move and what the migration actually costs.
Published March 9, 2026
Squarespace is a fine first website. It runs the v1, gets the founder to first conversations, and costs almost nothing to maintain. Then one day the constraints stop being charming and start being expensive.
The four signals
- You are paying for SEO that the platform fights you on
- Your blog is a content channel and the editor is slowing the team down
- Performance is capped no matter what you do
- You want a design system that lives between marketing and product
What the migration costs
A clean Squarespace-to-Next.js migration for a 10 to 20 page site runs $12k to $20k and ships in four to six weeks. That includes a redesign; no one rebuilds Squarespace pixel-for-pixel.
The SEO part
The migration that preserves rankings keeps URL structures where they perform, sets up 301s where they do not, ports the existing structured data, and submits a fresh sitemap on cutover day. Done well, organic traffic does not dip; it climbs as performance improves.
If you are evaluating a website redesign for your startup and not sure whether to rebuild on Squarespace or migrate, that is a free 20-minute call we are happy to take. We will tell you what we would do in your seat.