Journal
Notes on web design, conversion, and shipping the right thing.
Practical writing for founders weighing a website redesign, a Next.js migration, or a launch landing page. No hot takes, no buzzwords. Just what we run.
These posts cover the decisions that actually move pipeline. Positioning before pixels. Information architecture before interaction design. Performance as a constraint, not a polish step. Honest tradeoffs on Webflow versus Next.js versus headless CMS versus static.
We write from work we have shipped, not from rented playbooks. If a recommendation appears here, it is because we ran it on a real project and watched the numbers move. When we are still unsure, we say so. The posts that hedge are the ones that admit nuance, not the ones that hide behind it.
Built for founders who are about to spend $15k to $40k on a website and want a second opinion before signing.
01 / Engineering
Next.js vs Webflow for B2B Marketing Sites: When to Migrate
Most B2B marketing sites start on Webflow and stay too long. Here is the honest decision framework for when migrating to Next.js is the right call and when it is not.
May 15, 2026 · 8 min read
02 / Migration
From Squarespace to Next.js: Why Founders Make the Switch
Squarespace ships v1. At some point it stops being the right tool. Here are the four signals that you are ready for the move and what the migration actually costs.
March 9, 2026 · 6 min read
03 / B2B
B2B Website Redesign Checklist
A pre-flight checklist for any B2B website redesign. The fifteen items that catch most projects before they go off the rails.
February 23, 2026 · 6 min read
04 / Conversion
High-Conversion Landing Pages: 12 Patterns That Actually Work
After auditing hundreds of B2B and SaaS landing pages, the pages that convert share the same twelve patterns. None of them are clever. All of them are deliberate.
February 9, 2026 · 8 min read
05 / Engineering
Next.js for Marketing Sites: When It Is Worth It
Next.js is overkill for some marketing sites and the only sane choice for others. Here is the honest breakdown of when to pick it and when to pick Webflow or Framer instead.
January 26, 2026 · 7 min read
06 / SaaS
SaaS Website Redesign: A 2026 Playbook
Most SaaS website redesigns fail because they redesign the wrong thing. Here is what actually moves conversion in 2026, in the order we run it.
January 12, 2026 · 9 min read